Colombiamoda, presented by Inexmoda with the support of the Municipality of Medellin, brought together an amazing mix of high fashion, innovation, international trends, unique textiles, fresh designers and philanthropy. As the founder of Dreams in Heels and one of VETTA Magazine’s international correspondents, I had the amazing opportunity to witness – from the front row, actually – some breathtaking runway shows and meet some of the most stylish characters in the southern hemisphere. This high-profile international event, celebrating its 25th anniversary, lived up its reputation as the largest platform in commercial trade within the Latin American Fashion scene. Also, it was the place to connect with a huge array of new products, and a perfect opportunity to expand brands to new markets. I got to see amazing brands from Argentina, India, Italy and, of course, Colombia, all united at Plaza Mayor in Medellin to exhibit an exciting variety of fabrics, colors and silhouettes.
This year there was a strong theme for the occasion: it was a festival of fresh faces and new talents! A group of twenty-three designers were at the trade show in a special area called The Vogue Talents Corner, presented by Vogue Latino America and by the Municipality of Medellin. From that group, three of the designers showcased their collection on the runway: Andrea Landa – Fashion Workshop, Love Citizens and Natalia Londoño.
“Colombiamoda has been a super experience. I really loved it. I feel that now because of Colombiamoda everyone knows more of my brand, not only in the country but outside too” Landa told us. She concluded with a message to young designers: “You should first have a huge passion for the business and for the design. It is very hard at the beginning, because people do not know your brand or does not value it. You need to have lots of perseverance and patience, but more than anything true passion.”
Caracol TV also provided a new space on the runway called NonStop, to promote new designers. Each day, they sponsored one hour of exposure to new designers, such as Andres Pajón, Bastardo, Purpuratta, and Mariangelica Guerra, who shared her view of Colombiamoda with us, saying “Colombiamoda is a huge support for the designers. It has an impressive big growth on the internationally level. They are very well projected. I believe that the Colombian Designs has evolved a lot in the last years. We are all very conscious and available to advance with the worldwide trends”
Sponsored by Chocolyne, a group of thirteen talented young designers also got to showcase their talents (Alexandra Perez, Laura Osorio, Manuela Sanabria, Mariana Robledo, Alejandra Londono, Sara Donated, Sebastian Sanchez, Daniela Valencia, Nicolle Valery, Stephanía Mejia, Laura Martinez, Jose Julian Rojas, Miguel Angel León and Miguel Mesa, all under the guidance of their professor, Julianne Moon). Lastly, two sponsoring universities brought new talents to the stage. These novel designers really hit it out of the park!
Meanwhile, philanthropy played a huge part of this year’s event, integrating breast cancer awareness in a beautiful way. With the presentation of Modo Rosa, thirteen designers showcased their collections inspired by the cause. Maria Camila Mesa Gonzalez, a brave cancer survivor, was the last model to strut the runway and shared her experience with us: “I am without words…I was very excited to be on the runway today, I almost cried. It was a dream that I always had, to be able to support this cause and not only be on a runway because of fashion, but for something socially responsible and meaningful. I want to tell every women to go every year for their check-up if they really have love for themselves. Cancer is preventable if you find it on time”.
Socially conscious and in support of a new generation of designers, Colombiamoda proved to be an amazing platform for fashion. For me, the cherry on top was getting to see none other than Custo Barcelona! We spoke to him about his partnership with Haceb. Needless to say, Colombiamoda left us with a magical taste of talents that truly transcend limits of language, culture and age, pushing the boundaries of fashion. We can’t wait for the next edition! See you soon, Colombia!
Photos courtesy of Inexmoda
Video courtesy of Revenge Fashion Magazine