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Picking makeup is a horrible task, it really is. The problem is that there’s far too much choice, which makes selecting the ideal product incredibly difficult. Every makeup counter has products with “unique” benefits; every counter assistant thinks their brand is the best, and so, picking makeup can be incredibly difficult, especially if you don’t know what you’re doing. The last thing you want is to waste money on makeup that isn’t a good fit for your skin type or skin tone – you want to find products that work for you. The question is, how should you go about doing that?


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It’s not a case of finding one perfect brand


A mistake that a lot of people make when it comes to selecting makeup is finding a brand that they love the lipstick of, for instance, and then making it their go-to brand for everything. Don’t make this mistake – just because you love MAC’s lipstick that doesn’t mean that their foundation is for you, and it’s important to understand that. Most people have a different brand for different products. For example, while you might get your lipstick from MAC, you may get your foundation and concealer from Clinique, your blush and highlighter from Smashbox, and your eyeshadow from Tarte. There’s nothing wrong with having different brands for different things.



Go natural wherever possible


For healthier skin, it’s a good idea to go natural wherever possible. The truth is that there are many makeup products that work a treat but aren’t good for your skin because they are packed full of chemicals – normally, these come from budget-friendly brands. That’s another thing, as well as picking natural products wherever possible; it’s also worth being willing to spend a little more – remember, you get what you pay for.


Don’t be afraid to buy from smaller brands


When it comes to choosing brands to buy from, don’t be afraid to buy from smaller brands. In the past few years, boutique beauty has become the next big thing in the beauty industry, with more and more people choosing to buy their makeup (and beauty products) from smaller companies, because these types of products tend to offer a higher quality of product, compared to high street alternatives.


Try before you buy


Just because a friend loves a certain brand or product, that doesn’t mean that you will too. Just like we each have our own sense of style when it comes to what we wear, we each have our own tastes when it comes to makeup. You may hate a product that a friend is mad about because it doesn’t get on with your skin – maybe it’s too drying or too oily. That’s why it’s always a good idea to try a product before you buy it, to make sure that it’s a good choice for you. You could even ask if the makeup counter you are buying it from can give you a sample to take home and test out, that way you get to try it for a couple of days before making a decision about whether to get it or not.


Finding the best makeup for you can sometimes be a struggle, but by taking note of the tips and advice above, you can make it a little easier for yourself. Try before you buy – just because a friend loves a product, doesn’t mean that you will.





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